| History |
| As casual Friday hit in the mid 1990’s, the promotional products industry was hit with a demand for corporate logo
apparel unlike it had ever seen before. The boom was on but apparel for women was no where to be seen. Women in
business were being given and asked to wear men’s shirts. In 1999, Rohde Royce, under the Gabrielle Rohde Royce
brand, launched the first women’s shirts in the industry designed specifically for women with no men’s companion…
“What Women Really Want”. |
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| What Women Really Want |
We have continued to offer women’s apparel in the styles, colors and sizes that not only appeal to the women
who ultimately wear them, but also show off your corporate logo in the best possible light…which is what marketing
a brand is all about. Here you will find beautiful fabrics, retail styles, sizes up to 5X, all carefully designed for the best fit.
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| What Distributors and Buyers Really Want |
| 2007 brings us full circle. . Women rather than men, are indeed the more difficult group to please when it comes to what they wear. As the industry experts in that area, we believe you have to satisfy the women first. Yet we
recognize that distributors and buyers have to buy for the whole group and finding the matching men’s item
can be a challenge. So… |
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| The Right Women’s Apparel and Something for Him Too: |
| Rohde Royce introduced men’s apparel in 2007 items to coordinate with our Gabrielle Rohde Royce™
women’s apparel.The men’s items will be marketed under the Rohde Royce™ brand. Finally…men’s apparel to coordinate with women’s rather than the other way around – because that’s just the way life works! |
